VALENTINO, founded by designer Valentino Gravani, is a global luxury brand of advanced customization and ready-to-wear. Valentino is familiar to the public for its Roman aristocratic atmosphere, palace-style luxury, and high-profile yet profound calmness. It has been hailed as Italy’s national treasure brand since the 1960s.
Chinese pronunciation: Valentino
Year of establishment: 1960
Country: Italy
Founder: Valentino Garavani (Valentino Garavani)
Group: Qatar Royal Family Mayhoola for Investments SPC
Business scope: advanced customization, men’s and women’s clothing, perfume, glasses
Positioning: International Representative works of luxury brands
: Valentino dresses, Valentino women’s shoes, Valentino men’s shoes, Valentino bags. Secondary
brand: Red Valentino.
Official website address: http://www.valentino.com
brand history of Valentino
In 1959, Valentino Gravani, who was new to the fashion industry, exhibited more than 100 styles of Valentino (VALENTINO) fashion at an exhibition in Rome through the Condotti company. In fact, this was also Mr. Valentino’s first time. Designed fashion sets. In the following 1960, Mr. Valentino met Giancarlo Giammetti, who was studying architecture (later dropped out of school to become his business partner), and the two joined forces to create the first fashion salon – established in Rome Maison Valentino company, which is the predecessor of VALENTINO.
Giancarlo Giammetti’s outstanding business management skills enabled the studio to develop rapidly, spread all over the world and achieve great success. From 1968 to 1973, the VALENTINO company was taken over by the Kenton company. In 1973, Mr. Valentino Garavani repurchased the VALENTINO company.
In 1972, the Valentino brand entered a period of rapid growth. Mr. Valentino launched his women’s ready-to-wear series and men’s ready-to-wear series, and opened stores in Rome and Milan respectively. He was the first Italian designer to give his products and businesses a name on the international market, and the first fashion designer in the world to shoot advertising campaigns with the most famous photographers.
In 1978, VALENTINO launched the brand’s perfume series in Paris. In 1985, VALENTINO launched the “Dream Studio” exhibition, which included costumes designed for famous opera singers at the Scala Theater. The showroom was located in the Sforzesco Castle in Milan, and even the Italian Prime Minister at the time attended its opening ceremony.
Early Valentino perfume
In 2005, the company went public through the establishment of VALENTINO FASHION GROUP, and the name of Valentino Garavani appeared on the stock market. In July 2012, VALENTINO was acquired by Mayhoola for Investments, owned by the Qatari royal family, for US$858 million, indicating that the Valentino brand will enter a new era.
ABOUT VALENTINO Valentino Designer
In 1932, Valentino Garavani, the founder of Valentino, was born in Voghera (Lombardy) in northern Italy. As early as when he was in high school, Gravani had already shown an outstanding artistic talent and advanced aesthetic taste. He chose courses in fashion design and French to prepare for his future move to Paris, the capital of fashion and culture. At the age of 17, Gravani came to Paris to study fashion design at the Institut des Beaux-Arts de la Fashion (a traditional high-end custom-made clothing school).
From 1950 to 1958, Valentino Gravani worked as a designer’s assistant, where he once again honed his taste and innate talent while working with Jean Dessès and Guy Laroche. In the early 1960s, Valentino Gravani returned to Rome and founded his first studio. Then in 1960, he established the Valentino women’s clothing brand company in Rome. Hollywood stars who came to Rome to shoot movies discovered Valentino, which quickly made him famous and became an instant hit in Europe.
In 1962
In 1962, Valentino Gravani began to appear on the international stage. The first fashion show held at the Pitti Palace in Florence, the fashion capital of Italy, was extremely popular. The young designer was attract by foreign buyers who flew in one after another. It was flood with orders and glowing reviews from the news media.
In 1965, Mr. Valentino had become the leader of Italian fashion trends, and was hailed as “the most star designer in Rome” by “Women’s Wear Daily”; in 1967, in Dallas, Texas, he won the “Fashion Industry Award” “Oscar Award” – Neiman Marcus Award.
However, Valentino Gravani officially became the world’s top fashion designer after launching the “White Series” (short skirts with lace stockings and simple flat shoes) in 1969, and also launched the “V” Logo button , pockets and accessories brand series.
Mr. Valentino’s fashion designs have appeared on the covers of both TIME and LIFE magazines, and he also enjoys a good reputation among his clients and friends, including Mrs. Kennedy, Princess Margaret, Elizabeth. Taylor, Queen Aga Khan and other world celebrities.
Honors reflect Mr. Valentino’s history of struggle. In addition to the Neiman Marcus Award, he also won the Italian-American Foundation Award. Even the biographical film recording his legendary life – “VALENTINO: The Last Emperor” (VALENTINO: The Last Emperor) was also exhibit at the Toronto International Film Festival in 2008.
In 2007, Valentino Garavani announced his retirement from Valentino. In 2008, he released his last haute couture show and women’s ready-to-wear series. Later succeeded by Alessandra Facchinetti. Later, Valentino also experience the period when Maria Grazia Chiauri and Pierpaolo Piccioli, the current women’s clothing directors of Dior, were jointly manage. The current creative director of the brand was take over by Pierpaolo Piccioli in 2016.
VALENTINO Valentino brand style
is timeless and never goes out of style. This is the long-standing belief in design by founder Valentino Garavani. If you look closely at Valentino’s works, you will find that they are as exquisite as works of art.
Valentino, a luxury clothing brand from Italy, symbolizes a luxurious and extravagant lifestyle and has always been widely loved by celebrities who pursue perfection. One of the reasons for the success of the master Mr. Valentino is that he has become a maker of social life in the upper class. He is not only a designer, but also more like a big star in the social world.
Valentino Garavani
Valentino Garavani firmly believes that high fashion requires not only people with the ability to appreciate it, but also people with the financial resources to appreciate it. He has close contacts with many celebrities, and he said unabashedly: “I am a person who makes clothes for rich people.” And his actions well confirm this – in 2012 he designed a wedding dress for American actress Anne Hathaway, and later designed a dress for the royal wedding of Princess Madeleine of Sweden.
Luxuriousness and glamor are the characteristics of the Valentino brand. Mr. Valentino likes to use the purest colors in his designs, and bright red can be said to be his representative color. Valentino’s red is different from others. Its red is strictly match, not a simple pure red.
“Valentino Red” contains 0% blue, 100% red, 100% yellow and 10% black. This blended red is just right, neither too bright nor too dark, which is really eye-catching. In fact, this high-profile and gorgeous “Valentino Red” also perfectly interprets the brand’s gorgeous and luxurious style characteristics.
Valentino’s workmanship is very exquisite, from the whole to every small detail, it is done to perfection. This is one of the reasons why Valentino is recognized as the mark of “Made in Italy”. When people talk about the Valentino brand, they can naturally think of the Roman aristocratic atmosphere it contains. This is the uniqueness of Valentino that cannot be copy in the world’s fashion industry.
VALENTINO Interesting facts about the Valentino brand: Joint series
1, VALENTINO X BIRKENSTOCK
In 2019, under the creative leadership of Valentino brand creative director Pierpaolo Piccioli, Valentino launched a special cooperation with the shoe brand BIRKENSTOCK and launched the 2019 autumn and winter co-branded shoes – exclusive shoes for the Valentino Garavani men’s and women’s series. The foundation is derive from the famous Arizona sandals.
These two Valentino VALENTINO One is a Valentino red sandal with same-color shoe buckles and full leather insole. While the other is an all-black design with the classic Valentino VLTN logo on the side.
Valentino creative director Pierpaolo Piccioli said: “The reason why I choose to cooperate with BIRKENSTOCK is the same as the reason why people choose to wear BIRKENSTOCK shoes every day – no matter what your dress, identity, gender or social background, age, style, pay attention to fashion and No, BIRKENSTOCK seems to be a common language among people and can be your ideal match. I believe that adding certain elements of freedom, flexibility and ‘adaptation’ to the private and personalize high-end fashion design concept should be integrate into the brand’s DNA. , is a great idea. To me, that’s the definition of inclusivity.”
VALENTINO X BIRKENSTOCK joint shoes
2, VALENTINO X Fornasetti
In 2014, Valentino launch a new joint series with artist Piero Fornasetti – mainly centered around the theme of “Parallel Vision”, combining artist Fornasetti’s iconic surrealist creations with Valentino’s classic camouflage elements, providing sunglasses, pocket squares , plates and stools and other co-branded products have been given new life.
Italian design company Fornasetti is know for paying attention to the interior details of its products. Its creative inspiration comes from the portrait of 19th-century French opera singer Lina Cavalieri. In this rare collaboration between Valentino and Fornasetti, each exquisite piece is also fascinating and leisurely demonstrates extraordinary craftsmanship. Brilliant creativity is almost invisible. Valentino and Fornasetti use the five senses as symbols to express their different design languages from each other.
This collaboration between Valentino and Fornasetti brings two fashion and design leaders from Italy together, allowing us to see how Italian creativity and outstanding craftsmanship are intertwine. In this collaboration, the beautiful face of the famous actress Lina Cavalieri from Fornasetti is perfectly integrate with Valentino’s evergreen classic element – camouflage, which is handsome and playful.
VALENTINO Valentino classic items
1. Valentino dress
Valentino dresses have always been favor by female stars at home and abroad. Especially the “Valentino Red” series of dresses that are say to be classics of Valentino. The exclusive red created through a special color ratio is high-profile, warm, and highly contagious. That giving a strong visual impact to guys.
This kind of visual impact is the dream effect of celebrities attending various events. So female celebrities have gone up to perform the “Valentino Red” that is so beautiful every minute.
In fact, in addition to the classic red element, Valentino dresses are very attractive. And their prints, lace and other materials are also quite outstanding. Valentino uses different ways to continuously arrange and combine these elements to create stunning and infinite possibilities.
VALENTINO Valentino dress
2. Valentino Rivet Bag
The rivet element, as another popular classic element of Valentino, is widely use in its brand’s bag products. And when use, Valentino cleverly presents this characteristic element in various forms, making these rivet bags personal, rock and roll yet generous and elegant.
Chinese and foreign bloggers and celebrities often carry a Valentino rivet bag. That has a variety of shapes but the essence is eternal when wearing it in daily wear or attending events to enhance the sophistication of the entire look. For example, popular style blogger Alexa Chung wears this outfit. I use a clutch bag with classic Valentino rivets on all sides. With the bag, the softness of the extremely feminine red dress is neutralize, making the whole look more straightforward and fashionable.
VALENTINO Valentino studded bag
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